Zwei Frauen laufen entlang der Eastside Gallery
Case Study

Promotion Success for Berlin Art Project on the Occasion of the Anniversary of the Fall of the Berlin Wall

Great Promotion of an Artistic Project in Berlin

The goal was to collect written reports of experiences for an art project to mark a historic anniversary. We promoted this on site in Berlin. The campaign was unique and motivated many people to share their experiences and stories.

Achievements at a Glance

Great Art Project
Students
0 +
Aug. - Sep. 2019
Extensive Logistics
Bild des Mauerfalls vor dem Brandenburger Tor
Ein Kunstwerk der Eastside Gallery
Blauer Himmel mit ein paar Wolken über der Eastside Gallery in Berlin

The Approach

To achieve this goal, a total of 100 promoters were deployed across Berlin. They worked hard to attract visitors’ attention and motivated them to take part in the event. The special feature of the campaign was the extensive and quickly required logistics around the event, including booths, materials and thousands of publications.

The promoters we hired distributed flyers and other promotional materials to attract visitors’ attention. Part of this Berlin promotion was to explain the concept of the art project and ask visitors to write down a short testimonial. These testimonials later became part of the artwork presented as part of the anniversary.

The Result

The Berlin promotion campaign was a great success and collected a large number of testimonials. The extensive logistics and hard work of the promoters helped the campaign run smoothly.

The promotion is a beautiful example of an effective and well-organized campaign.

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